About Don’t Overthink It

Everything you need to know about your fave T brand.

D.O.I. began with a story of recovery.

My name is Emmi, and I'm a college student trying to fund my dreams and do so in a meaningful way. D.O.I. started with a doodle of a flower, which became something I would draw whenever I was feeling particularly depressed and hopeless. It brought light into my daily routine, and now I want to share that with you.

All designs are brainstormed and drawn by me! (My sister helps me out, too.)

Sustainability is important to us. We source our garments responsibly so you can feel good about what you are wearing.

You support not only the girls behind the business, but also communities all over the nation. (More on that later.)